"Due to a logistical error, the Dark Souls III Ashes of Ariandel DLC was made available for download for a short period of time for Xbox One players. We have since corrected this scheduling error and the Dark Souls III Ashes of Ariandel DLC will now be available on October 24, 2016 at 3 PM PDT for Steam players and October 24, 2016 at 9 PM PDT for console players. We regret any confusion this may have caused to players and Dark Souls III fans; we look forward to seeing everyone within the world of Ariandel."
Original story: If you bought Dark Souls III's season pass, then you could be in for a treat this weekend. Several players have reported on Reddit that they were able to download the Ashes of Ariandel DLC on Xbox One today. GameSpot tested this and can confirm that Ashes of Ariandel can be downloaded by searching for it in the Xbox One's store and pressing "Install."
"I thought it wasn't supposed to come out till the 25th, but it's working on my Xbox in offline mode," one player wrote, sharing a photo of their character in the DLC's snowy region. Reddit user Goffer54 checked their season pass, clicked "Manage Downloads," and took a screenshot of the DLC downloading to their console (below).